1 The science of time measurement.
2 The art of making timepieces.
Maximilian Büsser & Friends (MB&F) is based around one very simple and fundamental ideal: to assemble dedicated Collectives of talented artisans, artists and professionals – all friends – to design and craft each year a radical and original horological masterpiece.
Craftsmanship is the quality that comes from creating with passion, care, and attention to detail. It is a quality that is honed, refined, and practiced over the course of a career. It is the quality that defines the difference between an object and an artifact.
Craftsmanship is what we strove for, for the sake of both our reputations and our clients’ success. We contended that it is always possible to detect the hand of a dedicated artisans in their creations. To that end, we wanted to examine what we as designers can do to bring quality craftsmanship to our work.
Aktiv Grotesk takes an authoritative but neutral position, lending any message just enough support, without overpowering it. It is a flexible and diverse font family available in sixteen weights ranging from Hairline to Black, with matching Italics. It is an ideal choice for branding exercises that require a diverse use of type in headings and short copy at mid-to- large sizes.
Aktiv Grotesk is a truly global font family with the core eight styles supporting Latin, Cyrillic, Greek, Arabic, Hebrew, Chinese, Japanese and Korean.